Career Certificate in Digital Marketing

 The career certificate in digital marketing enhances skills and abilities to develop strategies, increase revenue, raise the level of professionalism and growth in marketing research and planning, and study digital and social media marketing tools. In digital marketing I, learners will acquire the knowledge and skills needed to manage various digital marketing tools, like search engine optimization, and email marketing, in addition to Google tools and analytics. In digital marketing.II, learners explore various social media marketing as an integral component of marketing campaigns and acquire the skills needed to leverage social media brand existence, exposure, and engagement by developing an integrated plan for social media marketing campaigns to achieve the business goals.  

*One continuing education unit (CEU) equals 10 contact hours.

Upon successful completion of this course, the learners will be able to: 

1. Define marketing strategies and the functionality of Facebook, Twitter, LinkedIn, and other social media tools in generating business.
2. Identify the theory of business and strategic management, the structure and components of digital marketing, and the social media marketing plan's components.
3. Create a value proposition in the digital market ArenaNet digital marketing winning strategy.
4. Measure KPIs for a holistic digital marketing plan and performance and the conversion metrics for enhancing ROI.
5. Set plans for enhancing SEO to increase brand awareness and visibility and the winning social media marketing strategy.
6. Utilize exploratory and qualitative research techniques, Google tools, and analytics to increase a brand's web visibility and traffic.
7. Design email blast for promoting a product/service.
8. Analyze the performance metrics of email marketing campaigns and the progress of social media through its analytics.
9. Develop a digital marketing plan for a product/service, and organizational analysis.
10. Create content that builds successful customer engagement.
11. Manage the paid and nonpaid social media campaigns and social media marketing plan for a product or service.

• Applicants must obtain the score for course ENGGB1A on the Standardized English Proficiency Test (SEPT)/Online English Placement Test (OEPT) or passing ENGGA2D.
• Applicants must have basic computer literacy.
• Completion of Achievement Certificate in Sales and Marketing.