Marketing Measurement Tools - (Stand-Alone Course)

This course provides learners with a complete set of tools that are used in measuring the various marketing activities

  • This course provides learners with a complete set of tools that are used in measuring the various marketing activities. Those tools help organizations make decisions about Marketing investment, measure its impact on business and customers as well as enhance the marketing decisions in general.

    Code 

    Title

    CEUs* 

    SELC 103

    Marketing Measurement Tools - self-paced Instructor Led

    2.0

    *One continuing education unit equals 10 contact hours.

    1. Describe why measure marketing metrics are important
    2. Apply the most fundamental metrics in the marketing sphere
    3. Describe relevant ways of measuring marketing ROI
    4. Assess the effectiveness of the marketing ROI measurement tools and their impact on the organizations
    5. Evaluate all components of building a brand
    6. Measure and evaluate sources of brand equity and its outcomes
    7. Describe the six market framework 
    8. Evaluate and measure how the six market framework evolved
  • Applicants must obtain the score for course ENGGB1A on the SEPT/OEPT.

  • Admission Fee: EGP 75, to be paid one-time admission non-refundable fee

    Standardized English Proficiency Test (SEPT) Fees: EGP 245, to be paid six working days before the term.

    One-day service Test (SEPT) Fees: EGP 370 for Egyptians and EGP 465 for international students, to be paid five working days before the first day of the term.

    Or

    Online English Placement Test (OEPT) Fees: EGP 24, to be paid four working days before the term.

    Exam fees are non-refundable, and changes in admission test dates are only allowed two working days in advance of the reserved test session.   

    Course tuition: Fees/course: EGP 1,200/2 CEUs

Course Info

Type:
Course
Duration:
20 Hours
Subject:
Marketing and Sales
Location:
Off Campus
AUC Tahrir Square
Format:
In class/Online
Status
Available

Dates: To know more about the registration deadline and term dates, click here


Contact Us

Email: sce@aucegypt.edu
Hotline: 16723

More Info