ROI Calculations of Different Marketing Activities Workshop

This workshop provides learners with a complete set of tools to measure the various marketing activities. Those tools help organizations make decisions about marketing investment, measure its impact on business and customers, and enhance the marketing decisions.

  • This workshop provides learners with a complete set of tools that are used in measuring the various marketing activities. Those tools help organizations make decisions about marketing investment, measure its impact on business and customers as well as enhance the marketing decisions in general.

    Code 

    Title

    CEUs* 

    CGU 118

    ROI Calculations of Different Marketing Activities Workshop

    5.0

    *One continuing education unit equals 10 contact hours.

    1. Marketing metrics in pricing and profitability analysis
    2. ROI calculations of different marketing activities
    3. Brand equity measurement
    4. Relationship marketing measurement tools
  • EGP 300

Course Info

Type:
Workshop
Duration:
2 Days
Subject:
Marketing and Sales
Location:
AUC New Cairo
AUC Tahrir Square
Format:
In class/Online
CEUs:
0.5
Status
On Demand
Term:
Contact Us

Contact Us

Email: cgu@aucegypt.edu

t: +2.010.0361.7425

More Info