ROI Calculations of Different Marketing Activities Workshop

This workshop provides learners with a complete set of tools that are used in measuring the various marketing activities. Those tools help organizations make decisions about Marketing investment, measure its impact on business and customers as well as enhance the marketing decisions in general.

  • This workshop provides learners with a complete set of tools that are used in measuring the various marketing activities. Those tools help organizations make decisions about Marketing investment, measure its impact on business and customers as well as enhance the marketing decisions in general.

    Code 

    Title

    CEUs* 

    CGU 118

    ROI Calculations of Different Marketing Activities Workshop

    5.0

    *One continuing education unit equals 10 contact hours.

    1. Marketing Metrics in Pricing and Profitability analysis
    2. ROI calculations of different Marketing activities
    3. Brand Equity Measurement
    4. Relationship Marketing Measurement tools
  • EGP 300

Course Info

Type:
Workshop
Duration:
2 Days
Subject:
Marketing
Location:
AUC New Cairo
AUC Tahrir Square
Format:
Currently Online
CEUs:
0.5
Status
Available
Term:
All Terms

Contact Us

Email: cgu@aucegypt.edu
Phone: 
002. 02.2797.6824/ 002. 02.2797. 6924