ROI Calculations of Different Marketing Activities Workshop
This workshop provides learners with a complete set of tools to measure the various marketing activities. Those tools help organizations make decisions about marketing investment, measure its impact on business and customers, and enhance the marketing decisions.
Course Info
Registration Instructions, Policies and Procedures
Registration instructions and tips, coupled with a clear understanding of policies and procedures, lay the foundation for a fulfilling and successful academic experience.
This workshop provides learners with a complete set of tools that are used in measuring the various marketing activities. Those tools help organizations make decisions about marketing investment, measure its impact on business and customers as well as enhance the marketing decisions in general.
| Code | Title | CEUs* |
| CGU 118 | ROI Calculations of Different Marketing Activities Workshop | 5.0 |
*One continuing education unit equals 10 contact hours.
- Marketing metrics in pricing and profitability analysis
- ROI calculations of different marketing activities
- Brand equity measurement
- Relationship marketing measurement tools
EGP 300
Contact Us |
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For further information, contact us Sundays through Thursdays, from 9 am – 4 pm t: +2.010.0361.7425 or email us at [email protected] |