Relationship Marketing Measurement Tools Workshop
This workshop provides learners with a complete set of tools to measure the various marketing activities. Those tools help organizations make decisions about marketing investment, measure its impact on business and customers, and enhance the marketing decisions.
Course Info
Registration Instructions, Policies and Procedures
Registration instructions and tips, coupled with a clear understanding of policies and procedures, lay the foundation for a fulfilling and successful academic experience.
This workshop provides learners with a complete set of tools to measure the various marketing activities. Those tools help organizations make decisions about marketing investment, measure its impact on business and customers, and enhance marketing decisions in general.
| Workshop Code | Workshop Title | CEUs |
|---|---|---|
| CGU 120 | 5 |
* One continuing education unit equals 10 contact hours.
- Marketing metrics in pricing and profitability analysis
- ROI calculations of different marketing activities
- Brand equity measurement
- Relationship marketing measurement tools
Fees will be calculated upon registration and course/subject availability
Contact Us |
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For further information, contact us Sundays through Thursdays, from 9 am – 4 pm t: +2.010.0361.7425 or email us at [email protected] |