Relationship Marketing Measurement Tools Workshop

This workshop provides learners with a complete set of tools that are used in measuring the various marketing activities. Those tools help organizations make decisions about Marketing investment, measure its impact on business and customers as well as enhance the marketing decisions in general.

    1. Marketing Metrics in Pricing and Profitability analysis
    2. ROI calculations of different Marketing activities
    3. Brand Equity Measurement
    4. Relationship Marketing Measurement tools
  • There are no admission requirements for this workshop. Fees will be calculated upon registration and course/subject availability

Course Info

Type:
Workshop
Duration:
2 Days
Subject:
Marketing
Location:
AUC New Cairo
AUC Tahrir Square
Format:
Currently Online
CEUs:
0.5
Status
Available
Term:
All Terms

Contact Us

Email: cgu@aucegypt.edu
Phone:
002. 02.2797.6824/ 002. 02.2797. 6924