This workshop provides learners with a complete set of tools to measure the various marketing activities. Those tools help organizations make decisions about marketing investment, measure its impact on business and customers, and enhance the marketing decisions.
Relationship Marketing Measurement Tools Workshop
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This workshop provides learners with a complete set of tools to measure the various marketing activities. Those tools help organizations make decisions about marketing investment, measure its impact on business and customers, and enhance marketing decisions in general.
Workshop Code
Workshop Title
CEUs
CGU 120
5.0
* One continuing education unit equals 10 contact hours.
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- Marketing metrics in pricing and profitability analysis
- ROI calculations of different marketing activities
- Brand equity measurement
- Relationship marketing measurement tools
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Fees will be calculated upon registration and course/subject availability
Course Info
Type:
Workshop
Duration:
2 Days
Subject:
Marketing and Sales
Location:
AUC New Cairo
AUC Tahrir Square
Format:
In class/Online
CEUs:
0.5
Status
On Demand
Term:
Contact Us