Professional Public Relations (Stand-Alone Course)

Professional Public Relations Program helps learners to construct Public Relations (PR) program for an organization.

Course Info

Type :

Course

Duration :

45 Hours

Subject :

Marketing and Sales

Location :

AUC Tahrir Square

AUC New Cairo

Format :

Online or Face to Face

CEUs:

4.5

Status :

Available

Registration Instructions, Policies and Procedures

Registration instructions and tips, coupled with a clear understanding of policies and procedures, lay the foundation for a fulfilling and successful academic experience.

Professional Public Relations Program describes the methods organizations use to communicate effectively with various audiences to build and maintain their image, enabling the organization to function smoothly and productively within society.

Code	Title	CEUs	Prerequisite(s)
BPPR101	Professional Public Relations Program Module 1: Public Relations Definition, Preparation, and Process Module 2: Managing Public Relations Process Module 3: Creating and Managing Public Opinion Module 4: Role of Ethics in Public Relations Module 5: Media and Community Relations Module 6: Employee Relations Module 7: Government Relations and Consumer Relations Module 8: Execution and Evaluation Final Project	4.5	None

Code

Title

CEUs

Prerequisite(s)

BPPR101

Professional Public Relations Program

Module 1: Public Relations Definition, Preparation, and Process
Module 2: Managing Public Relations Process
Module 3: Creating and Managing Public Opinion
Module 4: Role of Ethics in Public Relations
Module 5: Media and Community Relations
Module 6: Employee Relations
Module 7: Government Relations and Consumer Relations
Module 8: Execution and Evaluation
Final Project

4.5

None

*One continuing education unit equals 10 contact hours.

This course helps participants gain in-depth knowledge of public relations and enables learners to develop and manage communications across various organizations, corporations, governments, and the public.

Good knowledge of the PC applications (Microsoft Office – Word and PowerPoint) and ability to use the Internet.

	Fees (EGP)
Admission Fees	150
Course Tuition Fees (per subject or level)	4,500
Placement Test Fees (if required) Standardized English Proficiency Test (SEPT) Online English Placement Test (OEPT)
Refund Policy

Contact Us
For further information, contact us on 16723 Sundays through Thursdays, from 9 am – 4 pm email us at [email protected]

Contact Us

For further information, contact us on 16723

Sundays through Thursdays, from 9 am – 4 pm

email us at [email protected]