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Professional Public Relations Program

Professional Public Relations Program helps learners to construct Public Relations (PR) program for an organization.

  • Professional Public Relations Program describes the methods organizations use to communicate effectively with various audiences to build and maintain their image, enabling the organization to function smoothly and productively within society. 

    Code                     Title                              CEUs  Prerequisite(s)      
    BPPR101

     

    Professional Public Relations Program

    • Module 1: Public Relations Definition, Preparation, and Process
    • Module 2: Managing Public Relations Process
    • Module 3: Creating and Managing Public Opinion
    • Module 4: Role of Ethics in Public Relations
    • Module 5: Media and Community Relations
    • Module 6: Employee Relations
    • Module 7: Government Relations and Consumer Relations
    • Module 8: Execution and Evaluation 
    • Final Project
    		 4.5 None

    *One continuing education unit equals 10 contact hours.

  • This course helps participants gain in-depth knowledge of public relations and enables learners to develop and manage communications across various organizations, corporations, governments, and the public.

    • Applicants must obtain the score for course ENGGB1A on the SEPT or passing ENGGA2D.
    • Good knowledge of the PC applications (Microsoft Office – Word and PowerPoint) and ability to use the Internet.
  • Tuition Type Fees (EGP) Important Notes
    Course Tuition/4.5 CEUs 3,470 Refund Policy
    Admission Fees 100 One-time admission non-refundable fee
    Standardized English Proficiency Test (SEPT) - Face to Face Test 400 Until 6 working days before the beginning of the term.
    Online English Placement Test (OEPT) - Online Test 340 Until 4 working days before the beginning of the term.
    One-day service Test 550 Until 5 working days before the beginning of the term.
    • Learners should choose Face to Face (SEPT) test OR Online test (OEPT)
    • Exam fees are non-refundable and changes in admission test dates are only allowed two working days in advance of the reserved test session according to the availability by sending an email to sce@aucegypt.edu. 

     

New Students - Apply Now    Continuing Students - Register Here

Course Info

Type:
Course
Duration:
6 Weeks
Subject:
Marketing and Sales
Location:
AUC Tahrir Square
AUC New Cairo
Format:
In class/Online
CEUs:
4.5
Status
Available

Dates: To know more about the registration deadline and term dates, click here

Contact Us

Email: sce@aucegypt.edu

Hotline: 16723

More Info