Marketing Research (Stand-Alone Course)
This course introduces key marketing research concepts and techniques, including interview design, data collection, and statistical analysis, while also covering qualitative and quantitative methods, fieldwork and data quality, and essential business and financial decision-making principles.
Course Info
Registration Instructions, Policies and Procedures
Registration instructions and tips, coupled with a clear understanding of policies and procedures, lay the foundation for a fulfilling and successful academic experience.
The course covers the concept and techniques of marketing research with special interviews, statistical analysis of data and its implications. Methods of developing interviews, statistical analysis of data for actual problems, collection of information, and stress on its analysis. Topics covered will include explaining the marketing research process, utilizing qualitative and quantitative research techniques, dealing with field work and data quality issues, functions in the business fields, key issues in successful management, basic concepts of financial decisions, long long-term and short-term financial decisions.
| Code | Title | CEUs* |
|---|---|---|
| SBSM104 | Marketing Research | 3 |
* A continuing education unit equals 10 contact hours.
- Explain the marketing research process
- Demonstrate the business problem and determine research objectives
- Use secondary data and an information database
- Utilize exploratory and qualitative research techniques
- Develop questions and design questionnaires
Applicants must pass Standardized English Proficiency Test (SEPT)/Online English Placement Test (OEPT) with Live Proctoring and score level ENGGB1A.
| Fees | |
|---|---|
| Course Tuition Fees for Egyptians | EGP 4,000 |
| Course Tuition Fees for Non-Egyptians | USD 160 |
Placement Test Fees (if required) | |
| Refund Policy |
Contact Us |
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For further information, contact us on 16723 Sundays through Thursdays, from 9 am – 4 pm email us at [email protected] |