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Marketing Metrics in Pricing and Profitability Analysis Workshop

This workshop provides learners with a complete set of tools that are used in measuring the various marketing activities. Those tools help organizations make decisions about Marketing investment, measure its impact on business and customers as well as enhance the marketing decisions in general.

  • This workshop provides learners with a complete set of tools that are used in measuring the various marketing activities. Those tools help organizations make decisions about Marketing investment, measure its impact on business and customers as well as enhance the marketing decisions in general.

     

    Workshop Code 

    Workshop Title

     CEUs

    CGU 117

    Marketing Metrics in Pricing and Profitability Analysis

    0.5

    * One continuing Education Unit equals 10 contact hours.

    1. Marketing Metrics in Pricing and Profitability analysis
    2. ROI calculations of different Marketing activities
    3. Brand Equity Measurement
    4. Relationship Marketing Measurement tools
       

  • EGP 300

Course Info

Type:
Workshop
Duration:
2 Days
Subject:
Marketing
Location:
AUC Tahrir Square
AUC New Cairo
Format:
Currently Online
CEUs:
0.5
Status
Available
Term:
All Terms

Contact Us:

Email: cgu@aucegypt.edu

Phone number: 002. 02.2797.6824/ 002. 02.2797. 6924