Marketing Measurement Tools (Stand-Alone Course)
The marketing Measurement Tools course provides learners with a complete set of tools used to measure the various marketing activities.
Course Info
Registration Instructions, Policies and Procedures
Registration instructions and tips, coupled with a clear understanding of policies and procedures, lay the foundation for a fulfilling and successful academic experience.
Marketing Measurement Tools course provides learners with a complete set of tools that are used in measuring various marketing activities. Those tools help organizations make decisions about Marketing investment, measure its impact on business and customers as well and enhance marketing decisions in general.
Code | Title | CEUs* |
|---|---|---|
SELC103 | 2 |
*One continuing education unit equals 10 contact hours.
Upon successful completion of this course, the learners will be able to:
- Describe why measuring marketing metrics is important
- Apply the most fundamental metrics in the marketing sphere
- Describe relevant ways of measuring marketing ROI
- Assess the effectiveness of the marketing ROI measurement tools and their impact on the organizations
- Evaluate all components of building a brand
- Measure and evaluate sources of brand equity and its outcomes
- Describe the six market framework
- Evaluate and measure how the six market frameworks evolved
Previous studies or experience in Marketing.
| Fees (EGP) | |
|---|---|
| Admission Fees | 150 |
| Course Tuition Fees (per subject or level) | 2,500 |
Placement Test Fees (if required) | |
Contact Us |
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For further information, contact us on 16723 Sundays through Thursdays, from 9 am – 4 pm email us at [email protected] |