Marketing Measurement Tools (Stand-Alone Course)

Marketing Measurement Tools course provides learners with a complete set of tools that are used in measuring various marketing activities. Those tools help organizations make decisions about Marketing investment, measure its impact on business and customers as well and enhance marketing decisions in general.

*One continuing education unit equals 10 contact hours.

Upon successful completion of this course, the student will be able to: 

1. Describe why measuring marketing metrics is important
2. Apply the most fundamental metrics in the marketing sphere
3. Describe relevant ways of measuring marketing ROI
4. Assess the effectiveness of the marketing ROI measurement tools and their impact on the organizations
5. Evaluate all components of building a brand
6. Measure and evaluate sources of brand equity and its outcomes
7. Describe the six market framework 
8. Evaluate and measure how the six market frameworks evolved

Previous studies or experience in Marketing.

• Learners should choose Face to Face (SEPT) test OR Online test (OEPT)
• Exam fees are non-refundable and changes in admission test dates are only allowed two working days in advance of the reserved test session according to the availability by sending an email to sce@aucegypt.edu.