Integrated Marketing Communication (Stand-Alone Course)
This course introduces Integrated Marketing Communications, teaching participants to strategically combine promotional tools, manage brand image, engage audiences, and plan effective marketing campaigns in dynamic environments.
Course Info
Registration Instructions, Policies and Procedures
Registration instructions and tips, coupled with a clear understanding of policies and procedures, lay the foundation for a fulfilling and successful academic experience.
This course introduces learners to Integrated Marketing Communications (IMC), reflecting the evolution of marketing from traditional approaches to a broader, more strategic use of promotional tools. Participants will learn how to integrate marketing communication psychology, adapt to dynamic environments, manage brand image, foster customer and audience relationships, and plan and execute effective marketing communication campaigns.
| Code | Title | CEUs* |
|---|---|---|
| SBSM203 | Integrated Marketing Communication | 3 |
*A continuing education unit equals 10 contact hours.
- Locate the marketing communication mix in the marketing mix
- Demonstrate the importance of integration in marketing communication
- Analyze attitude formation role in the consumer persuasion process
- Develop IMC budgets using different methods
- Manage public relations, sponsorship and sales promotion tools
- Design a complete IMC plan
Applicants must pass Standardized English Proficiency Test (SEPT)/Online English Placement Test (OEPT) with Live Proctoring and score level ENGGB1A.
| Fees | |
|---|---|
| Course Tuition Fees for Egyptians | EGP 4,000 |
| Course Tuition Fees for Non-Egyptians | USD 160 |
Placement Test Fees (if required) | |
| Refund Policy |
Contact Us |
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For further information, contact us on 16723 Sundays through Thursdays, from 9 am – 4 pm email us at [email protected] |