Digital Marketing 2 (Stand-Alone Course)

This course is designed to help the learners explore technology for integrating social media marketing as an integral component of marketing campaigns. Participants will learn how social media marketing tools serve as an outreach tool for branding and creating brand awareness, as well as promoting products and services. Learners will acquire the skills needed to leverage social media brand existence, exposure, and engagement through developing an integrated plan for a social media campaign that achieves the business goals.

*One continuing education unit equals 10 contact hours.

1. Identify the components of a social media marketing plan
2. Set the winning social media marketing strategy
3. Develop for content marketing strategy
4. Create content that builds successful customer engagement
5. Define the functionality of Facebook, Twitter, LinkedIn, and other social media tools in generating business
6. Manage the paid and nonpaid social media Campaigns
7. Measure the conversation metrics for enhancing ROI
8. Analyze the progress of social media through its analytics
9. Develop a social media marketing plan for a product or service

Applicants must pass Standardized English Proficiency Test (SEPT)/Online English Placement Test (OEPT) with Live Proctoring and score level ENGGB1A.