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instructor explaining to students in a class the digital marketing course at AUC's SCE

Digital Marketing 1 (Stand-Alone Course)

This course offers practical guidance on using digital marketing tools and strategies, including SEO, Google tools, and email campaigns, to boost product or service visibility and competitiveness in today’s market.

Course Info

Type :
Course
Duration :
30 Hours
Subject :
Marketing and Sales
Location :
AUC New Cairo
AUC Tahrir Square
Format :
Online or Face to Face
CEUs:
3
Status :
Available

Registration Instructions, Policies and Procedures

Registration instructions and tips, coupled with a clear understanding of policies and procedures, lay the foundation for a fulfilling and successful academic experience. 

The course provides practical guidelines for business professionals interested in exploring the opportunities digital marketing offers to manage and enhance the visibility of their products or services in today’s market space. The course helps the learners compete in the job market through acquiring the basic knowledge of digital marketing tools, components of a digital marketing plan and strategies, managing search engine optimization, using Google tools to increase digital marketing exposure and effectiveness, and finally designing a winning email marketing campaign.

Code Title                            CEUs* 
SCDM203

Digital Marketing I

3 

*One continuing education unit equals 10 contact hours

  1. Identify the structure and components of digital marketing
  2. Create a value proposition in the digital market arena
  3. Set da digital marketing winning strategy
  4. Measure KPIs for a holistic digital marketing plan and performance
  5. Set plans for enhancing SEO to increase brand awareness and visibility
  6. Utilize Google tools and analytics to increase the web visibility and traffic of a brand
  7. Design an email blast for promoting a product/service
  8. Analyze the performance metrics of email marketing campaigns
  9. Develop a digital marketing plan for a product/service

Applicants must pass Standardized English Proficiency Test (SEPT)/Online English Placement Test (OEPT) with Live Proctoring and score level ENGGB1A.

 Fees
Course Tuition Fees for EgyptiansEGP 4,000
Course Tuition Fees for Non-EgyptiansUSD 160

Placement Test Fees (if required)

Standardized English Proficiency Test (SEPT) 

Online English Placement Test (OEPT) 

 
Refund Policy 

Contact Us

For further information, contact us on 16723

Sundays through Thursdays, from 9 am – 4 pm

email us at [email protected]