Certified Marketing Researcher (CMR) Certificate (Stand-Alone Course)

Through the Certified Marketing Researcher (CMR) course duration (30 hours), participants will build on their prior knowledge of marketing research basics and learn how to use data processing, tabulation, analysis and visualization for marketing research purposes. As well, participants will receive hands-on practical training on how to manage marketing research projects. At the end of the program, participants are required to present their projects to a jury of experts.

*Continuing education unit equals 10 contact hours.

A stand-alone certificate will be issued upon the successful completion of each course.

1. Illustrate marketing research cycle stages and components
2. Write a professional research brief
3. Prepare an efficient research proposal
4. Create qualities and quantitative research instruments
5. Plan and Manage marketing research projects
6. Use SPSS for marketing research data analysis  
7. Prepare marketing research final qualitative and quantitative reports
8. Set key performance indicators (KPIs) for marketing research projects

• If the applicant is SCE Marketing learner/graduate and if they studied Marketing Research (SBSM104) they will join CMR automatically.
• If the applicant is AUCian and studied Marketing Research course in any certificate and submitted a transcript proving studying Marketing Research at AUC (Undergrad or ExEd) they can join CMR automatically.
• If the applicant didn't study Marketing research before at SCE/AUC or studied it at any other institute, she/he has to take exemption by exam test in Marketing Research before being able to register in CMR.
• Good knowledge of Marketing Research

EGP 3,500