Blue Ocean Strategy Workshop

Companies have long engaged in head-to-head competition in search of sustained, profitable growth. Yet in today`s overcrowded industries, battling head-on results in nothing but a bloody “red ocean” of rivals fighting over a shrinking profit pool.

  • Companies have long engaged in head-to-head competition in search of sustained, profitable growth. Yet in today`s overcrowded industries, battling head-on results in nothing but a bloody “red ocean” of rivals fighting over a shrinking profit pool. Tomorrow’s leading companies will succeed not by battling competitors, but by systematically creating “blue oceans” of uncontested market space rips for growth.
    Blue Ocean Strategy presents a proven analytical framework and the tools for successfully creating and capturing blue oceans. You will learn an innovative Strategic & systematic approach for creating uncontested market space & making the competition irrelevant.

    Workshop Code 

    Workshop Title

     CEUs

    CGU 125

    What is Blue Ocean Strategy?

    1.0

    * One continuing Education Unit equals 10 contact hours.

    • Implement strategic change and set a clear direction.
    • Acquire an in-depth understanding of Blue Ocean Strategy tools and concepts.
    • Apply Blue Ocean Strategy Principles, Frameworks, and Tools.
    • Start developing Blue Ocean Strategy for your Organization.
  • EGP 500

Course Info

Type:
Workshop
Duration:
2 Days
Subject:
Business and Management
Location:
AUC Tahrir Square
AUC New Cairo
Format:
Currently Online
CEUs:
1
Status
Available
Term:
All Terms

Contact Us:

Email: cgu@aucegypt.edu

Phone number: 002. 02.2797.6824/002. 02.2797. 6924