Blue Ocean Strategy Workshop

Companies have long engaged in head-to-head competition for sustained, profitable growth. Yet in today's overcrowded industries, battling head-on results in nothing but a bloody “red ocean” of rivals fighting over a shrinking profit pool. Tomorrow’s leading companies will succeed not by battling competitors but by systematically creating “blue oceans” of uncontested market space rips for growth.

Blue Ocean Strategy presents a proven analytical framework and the tools for successfully creating and capturing blue oceans. You will learn an innovative strategic and systematic approach to creating uncontested market space and making the competition irrelevant.

*One continuing education unit equals 10 contact hours.

• Implement strategic change and set a clear direction
• Acquire an in-depth understanding of Blue Ocean strategy tools and concepts
• Apply Blue Ocean strategy principles, frameworks, and tools
• Start developing Blue Ocean strategy for your organization