Advanced Media Relations Workshop

This workshop helps learners improve their use of communication tools and better understand how to use the media to connect with various audiences.

  • This workshop helps learners improve their use of communication tools and better understand how to use the media to connect with various audiences. Focusing specifically on media relations, learners will learn how to scan the media landscape, find the most enticing stories for journalists, and build relationships with them. 
Learners will dig into the detail of pitching, including practical dos and don'ts and how to maximize their chances of getting coverage.


    Workshop Code 

    Workshop Title

     CEUs

    CGU 121 

    Advanced Media Relations

    1.0 

    * One continuing education unit equals 10 contact hours.

    1. Navigate clearly through the landscape of media, journalists and news.
    2. Make strong news judgments to secure prominent coverage.
    3. Pitch stories effectively to journalists to get even borderline stories published.
    4. Engage media proactively using creative PR platforms and techniques.
    5. Identify media outlets that can help build the organization’s brand.
    6. Target, engage and build a strong working relationship with the right media professionals.
    7. Make effective use of various communication tools.
  • EGP 500 

  • Date:  March 3, 2021

                March 4, 2021

                March 5, 2021

    Time: from 6:00 pm to 9:30 pm

Course Info

Type:
Workshop
Duration:
2 Days
Subject:
Design and Media
Location:
AUC Tahrir Square
AUC New Cairo
Format:
In class/Online
CEUs:
1
Status
On Demand
Term:
Contact Us

Contact Us:

Email: cgu@aucegypt.edu

Hotline: 16723

More Info