Career Certificate in Marketing
The career certificate in marketing helps learners understand the interrelationship between business strategy and brand strategy, the concept of Integrated Marketing Communications (IMC), and the fundamental skills needed to provide quality customer service. The career certificate in marketing is only awarded upon successful completion of the six CEUs of the Foundation Certificate in Marketing in addition to the nine CEUs of this certificate.
Course Info
Registration Instructions, Policies and Procedures
Registration instructions and tips, coupled with a clear understanding of policies and procedures, lay the foundation for a fulfilling and successful academic experience.
The career certificate in marketing provides learners with the brand and product positioning and values concepts, customer-based brand equity, planning and implementing brand marketing programs, measuring brand equity outcomes, introducing and naming a new product and brand extensions, managing brand over time, and geographic boundaries, and market segments. It also introduces learners to different integrated marketing techniques, marketing communication psychology and planning, and marketing communications campaigns. In addition to identifying customers, communications in customer service, coping with challenging customers, motivation, customer retention, and customer satisfaction measurement.
| Code | Title | CEUs* | Prerequisite(s) |
|---|---|---|---|
| SBSM202 | Brand and Product Management | 3 | Foundation Certificate in Marketing |
| SBSM203 | Integrated Marketing Communication | 3 | Foundation Certificate in Marketing |
| SBSM204 | Strategic Marketing | 3 | Foundation Certificate in Marketing |
*A continuing education unit equals 10 contact hours.
Brand and Product Management
- Define the role of product management and how it applies to your organization
- Analyze the product’s situation to identify opportunities to improve performance and threats to achieving this
- Compare different market strategies to develop new products
- Develop appropriate marketing mix components to build brand equity
- Identify the importance of consumer perception of quality and value
- Construct appropriate product and brand plans and strategies
Integrated Marketing Communication
- Locate the marketing communication mix in the marketing mix
- Demonstrate the importance of integration in marketing communication
- Analyze attitude formation role in the consumer persuasion process
- Develop IMC budgets using different methods
- Manage public relations, sponsorship, and sales promotion tools
- Design a complete IMC plan
Strategic Marketing
- Identify the theory of business and strategic management
- Define competitive strategies
- Develop organizational analysis
- Define marketing strategies
- Applicants must obtain the score for course ENGGB1A on the Standardized English Proficiency Test (SEPT)/Online English Placement Test (OEPT) or pass ENGGA2D.
- Applicants must have basic computer literacy.
- Applicants must complete the Foundation Certificate in Marketing.
| Fees (EGP) | |
|---|---|
| Admission Fees | 150 |
| Course Tuition Fees (per subject or level) | 3,125 |
Placement Test Fees (if required) | |
| Refund Policy |
Contact Us |
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