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Brand Equity Measurement Workshop

This workshop provides learners with a complete set of tools used to measure the various marketing activities.

Course Info

Type :
Workshop
Duration :
5 hours
Subject :
Marketing and Sales
Location :
AUC Tahrir Square
AUC New Cairo
Format :
Online or Face to Face
CEUs:
0.5
Status :
On Demand

Registration Instructions, Policies and Procedures

Registration instructions and tips, coupled with a clear understanding of policies and procedures, lay the foundation for a fulfilling and successful academic experience. 

This workshop provides learners with a complete set of tools to measure the various marketing activities. Those tools help organizations make decisions about marketing investment, measure its impact on business and customers, and enhance marketing decisions in general.

Workshop Code 

Workshop Title

 CEUs

CGU 119 

Brand Equity Measurement

0.5

* One continuing education Unit equals 10 contact hours.

 

  1. Marketing metrics in pricing and profitability analysis
  2. ROI calculations of different marketing activities
  3. Brand equity measurement
  4. Relationship marketing measurement tools

EGP 300

Contact Us

For further information, contact us

Sundays through Thursdays, from 9 am – 4 pm

t: +2.010.0361.7425 or email us at [email protected]