Brand Equity Measurement Workshop
This workshop provides learners with a complete set of tools that are used in measuring the various marketing activities.
This workshop provides learners with a complete set of tools to measure the various marketing activities. Those tools help organizations make decisions about marketing investment, measure its impact on business and customers, and enhance the marketing decisions in general.
* One continuing education Unit equals 10 contact hours.
1. Marketing metrics in pricing and profitability analysis
2. ROI calculations of different marketing activities
3. Brand equity measurement
4. Relationship marketing measurement tools