This workshop provides learners with a complete set of tools used to measure the various marketing activities.
Brand Equity Measurement Workshop
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This workshop provides learners with a complete set of tools to measure the various marketing activities. Those tools help organizations make decisions about marketing investment, measure its impact on business and customers, and enhance marketing decisions in general.
Workshop Code
Workshop Title
CEUs
CGU 119
0.5
* One continuing education Unit equals 10 contact hours.
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- Marketing metrics in pricing and profitability analysis
- ROI calculations of different marketing activities
- Brand equity measurement
- Relationship marketing measurement tools
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EGP 300
Course Info
Type:
Workshop
Duration:
2 Days
Subject:
Marketing and Sales
Location:
AUC Tahrir Square
AUC New Cairo
Format:
In class/Online
CEUs:
0.5
Status
On Demand
Term:
Contact Us