Brand Equity Measurement Workshop

This workshop provides learners with a complete set of tools that are used in measuring the various marketing activities.

  • This workshop provides learners with a complete set of tools to measure the various marketing activities. Those tools help organizations make decisions about marketing investment, measure its impact on business and customers, and enhance the marketing decisions in general.

    Workshop Code 

    Workshop Title

     CEUs

    CGU 119 

    Brand Equity Measurement

    0.5

    * One continuing education Unit equals 10 contact hours.

     

  • 1. Marketing metrics in pricing and profitability analysis
    2. ROI calculations of different marketing activities
    3. Brand equity measurement
    4. Relationship marketing measurement tools
     

     

  • EGP 300

Course Info

Type:
Workshop
Duration:
2 Days
Subject:
Marketing and Sales
Location:
AUC Tahrir Square
AUC New Cairo
Format:
In class/Online
CEUs:
0.5
Status
On Demand
Term:
Contact Us

 

Contact Us:

Email: cgu@aucegypt.edu

Hotline: 16723

More Info