Building a Personal Brand

The learner can build and maintain a truthful professional brand. They articulate an evidence-backed positioning — who they serve, with what capability, distinctively how; express it consistently in a written bio, a timed live elevator pitch and an interview self-introduction; construct a published professional profile with evidence artefacts that demonstrate rather than claim capability, including responsible disclosed use of AI drafting kept in their own voice; network deliberately with a contact map, personalized outreach and live conversations that end in agreed follow-ups; and keep the brand consistent through audits, corrective actions and a maintenance plan. Verified through a brand-showcase group project with live pitches and an individually cross-examined defence

1. Apply a positioning framework to produce a one-page positioning statement in which strengths are backed by at least three concrete evidence items, the target audience/role is named, and the differentiator passes the checklist's specificity test (not generic claims)
2. Produce a written bio and deliver a live 30–60-second elevator pitch, both expressing the same positioning per the consistency map, with the pitch delivered within time and containing the hook–capability–proof–ask elements per the checklist
3. Produce a complete professional profile (headline, about, experience, evidence artefacts) that scores all items on the profile checklist, including at least two published evidence items (project, write-up, portfolio piece) linked to the positioning
4. Apply a networking method to build a 15-contact networking map, send three personalized outreach messages (no template blasts) and conduct one live networking conversation in the cohort event that meets the conversation checklist (genuine interest, clear self-introduction, specific follow-up agreed)
5. Apply the brand-audit protocol across own touchpoints (profiles, public posts, CV, pitch) to produce an audit report identifying every inconsistency or reputation risk found, with a corrective action for each, plus a 6-month brand-maintenance plan per the checklist