Strategic Marketing (Stand-Alone Course)
This course builds essential customer service skills, covering customer identification, effective communication, handling difficult situations, motivation, retention, and satisfaction measurement.
Course Info
Registration Instructions, Policies and Procedures
Registration instructions and tips, coupled with a clear understanding of policies and procedures, lay the foundation for a fulfilling and successful academic experience.
This course provides learners with the fundamental skills needed to provide quality customer service. Topics covered include identifying customers, communications in customer service, coping with challenging customers, motivation, customer retention, and measurement of satisfaction.
| Code | Title | CEUs* |
|---|---|---|
| SBSM104 | Marketing Research | 3 |
*One continuing education unit (CEU) equals 10 contact hours.
- Identify the theory of business and strategic management
- Define competitive strategies
- Develop organizational analysis
- Define marketing strategies
Applicants must pass Standardized English Proficiency Test (SEPT)/Online English Placement Test (OEPT) with Live Proctoring and score level ENGGB1A.
| Fees | |
|---|---|
| Course Tuition Fees for Egyptians | EGP 4,000 |
| Course Tuition Fees for Non-Egyptians | USD 160 |
Placement Test Fees (if required) | |
| Refund Policy |
Contact Us |
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For further information, contact us on 16723 Sundays through Thursdays, from 9 am – 4 pm email us at [email protected] |