Basics of International Trade and Market Entry Strategies
The Arab Union of Customs Executives and the School of Continuing Education (SCE) present this specialized program, designed to equip participants with practical skills in export planning, the use of WTO tools, and the application of Incoterms 2020. The program also enhances participants’ ability to prepare commercial documentation and apply rules of origin in accordance with international customs regulations.
Course Info
Registration Instructions, Policies and Procedures
Registration instructions and tips, coupled with a clear understanding of policies and procedures, lay the foundation for a fulfilling and successful academic experience.
This program prepares participants for strategic planning to enter markets, assess export readiness, develop skills in preparing export plans, and make use of WTO tools. It enables participants to apply Incoterms 2020 in real-world trade scenarios. It helps them build strong fundamental skills in preparing and verifying commercial documents, as well as applying rules of origin in practice and linking them to customs privileges in line with customs regulations.
| Code | Title | CEUs* |
|---|---|---|
| CBUS106 | Basics of International Trade and Market Entry Strategies | 3 |
*One continuing education unit equals 10 contact hours.
By the end of this course, learners will be able to:
- Fundamentals of international trade and (export/import) operations, and assessing companies’ readiness for export and market access.
- Detailed explanation of Incoterms 2020 groups and structure, and correct application in business transactions.
- Role of free trade agreements and rules of origin in market access.
- WTO tools for facilitating market access.
- Describe strategies for entering different markets.
- Conduct market and readiness assessments using ready-made templates.
- Analyze economic and legal barriers and Risk Management factors
- Develop a preliminary market plan for a new product.
- Use research tools and AI platforms to gather and analyze information.
| Fees | |
|---|---|
| Course Tuition Fees (per subject or level) for Egyptians | EGP 15,000 |
| Course Tuition Fees (per subject or level) for Non-Egyptians | USD 600 |
| Refund Policy |
Contact Us |
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For further information: Sundays through Thursdays, from 9 am – 4 pm t: +2.0120.4240.040 email us at [email protected] |